
For two decades Ira
Levy has been in the gratifying position of being able to express
his love for light. At Levy Lighting there is no standard. Ira fuses a
unique architectural
imagination with theatrical inventiveness and technical proficiency to
produce a synergy
that creates mood as well as enhances people's lives. Each project
receives detailed
and personal attention from conception to completion.

Why
did you start Levy Lighting NYC?
I felt the creative side calling me. I was working as a liaison between
a fixture manufacturer and lighting designers, utilizing my technical
knowledge to translate
the client's vision into reality. But I wanted to work with the
entire gamut of lamps and fixtures in order to fully exercise my imagination
in the service of clients. I love "painting" the "canvas"
of space with lighting that's designed to create a mood and enhance
people's lives.
What
goes on in your mind when a client brings you to a space?
Wherever I go, I visualize a space from a lighting point of view. Whether
it's an event or an architectural site, I look at the space through
the medium of light. The minute I walk into a project, a variety of lighting
design possibilities enters my mind. These ideas are tailored to achieve
the goals of each client.
What
differentiates Levy Lighting from other lighting design firms?
Three important points keep us in the forefront of the lighting design
field.
The first is that we are innovative and creative. We have no standard
formula. Each job that comes to us demands a fresh approach and is based
on the unique parameters of the space and its functions. This perspective
stirs our designers' imagination, challenges our inventiveness and
produces exemplary sites.
The second key is that I remain personally involved in
all aspects of every project. I verify and approve each fixture and lamp
selection. Whatever comes out of Levy Lighting is correct and complete,
down to the details. I ensure the client gets optimal results.
The third major differentiator is experience. For two
decades I have been in the gratifying position of being able to express
my love of light in both the architectural and theatrical arenas. It's
very exciting for Levy Lighting to create designs that merge the two idioms.
Architectural projects often demand distinctive light elements, such as
LEDs and colorful lighting, handled most beneficially by theatrical instruments.
Alternately, for special occasions and events, such as the J-Lo perfume
product launch, we were able to integrate small, clean white architectural
fixtures into custom-fabricated columns from which stars were projected
onto walls. The effective mix of theatrical and architectural instruments
could not have happened if Levy Lighting did not have total command of
both mediums.
What
keeps your designs original?
When you combine experience, insight, dynamic energy and efficiency, you
can't help but come up with fresh ideas. Our unique fusion of architectural
imagination, theatrical inventiveness and technical proficiency produces
a synergy that enables Levy Lighting to create designs that draw positive
attention to our clients' projects.
What
services do you offer?
Levy Lighting will specify and implement your entire lighting project.
We will consult with you and then create an outstanding design. We specify
all fixtures and lamps in a detailed key, including a complete light plan
illustrating the location of each fixture, beam spreads, color temperatures
and power consumption. If required, Levy Lighting will order the entire
lighting package, from fixtures to control systems. A scaled mock-up can
also be constructed. We will program all controls and design pre-set scenes
timed to your requirements. Site visits by our crew of skilled technicians
ensures correct installation, fixture placement and focus. Levy Lighting
goes out of its way to assure client satisfaction.
What
kinds of budgets can you work within?
Levy Lighting works with a wide range of budgets and projects, from affluent
and opulent to moderate and avant-garde. We specialize in tailoring specifications
to fit demanding budgets. Often, Levy Lighting specifies simple industrial
fixtures that are not expensive, and uses them in creative ways. It's
an exciting challenge to create designs where the fixtures merge with
the architecture as well as come in on budget. We heavily research fixtures,
enabling us to always have at our command the most creative solutions
to both architectural and budgetary challenges.
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